Outdated health benefits are costing you talent.

The smarter path is to reimburse for plans that employees choose.

The traditional group insurance model is holding Georgia businesses back.

Rising costs

Year after year premium increases

Administration

Complex compliance requirements

Retention pressure and lost employees

Benefits that don’t meet diverse needs
Traditional vs ICHRA comparison
ICHRA – the ACA-friendly way to help employees buy coverage. You reimburse, giving your company true cost control and your employees choice in the coverage that fits their lives.
What your company offers simplified beautifully, priced well, and compliant without a third party insurance policy.

Choice

Employees choose the plan that fits their life.

Control

Employers reimburse them based on budget, not based on a strange.

Flexible

Benefits become predictable, scalable, and refreshingly, same.

Benefits matter more than you think.

80%
Of employees would choose better benefits over a pay raise.
60%
Say benefits are the main reason for accepting a job. – Glassdoor
73%
Say personalized benefits reflect respect equally. – Forbes Report

Reimbursements are the future of benefits.

Traditional Insurance

❌ One plan for everyone, regardless of fit

❌ Employers bear the cost and unpredictability

❌ Annual renewal anxiety and budget strain

❌ Little flexibility for employee needs

❌ Administration requires HR bandwidth

ICHRA at HRASimple

✅ Employees shop and pick their own plan

✅ Employers set a fixed budget, no surprises

✅ Stable budgets, no renewal negotiation

✅ Plans change as life circumstances do

✅ Full admin handled by HRASimple

HRASimple Team
HRASimple

At HRASimple, we believe health benefits should work for people, not against them.

The pursuit of benefits doesn’t need to feel yet like one more item to figure out at enrollment or an HR headache that doesn’t feel friendly.

ICHRA makes benefits work for everyone on every level.

As one of Georgia’s earliest most experienced ICHRA Administrators, we combine smart technology with decades of insurance expertise and real, human-centered service.

Proven ICHRA Experience

We were early adopters and advocates in the ICHRA space long before the boom started.

Compliance, Policy, Mastery

Our team ensures every setup is legally set up correctly.

Simple for Employees, Easy for Employers

A streamlined platform where employees can quickly activate their benefits.
Compare your benefits to what’s strategically possible. Curious about what you’re missing.

Who thrives with ICHRAs

✓ Small businesses tired of rate hikes and rigid plans

✓ Owners who want control without the hassle

✓ Organizations with remote or multi-state employees

✓ Healthy companies getting penalized for good claims

✓ Industries struggling against high-risk premiums

✓ Large groups that want flexibility and scalability

Your Smarter Path to Health Benefits

1. Run your cost-savings model
We analyze your current plan, identify gaps, and project your potential savings with ICHRA as traditional plans.
2. Simplify benefits onboarding and administration
Benefits should be a perk, not work for HR or your team.
3. Be the place everyone wants to work
Offer competitive benefits. You just got easier to recruit.

Still wondering if an ICHRA is right for you?

Book a no-pressure call and get your ICHRA questions answered.
☑ Do you currently offer group insurance? If so, how’s it going?

☑ Do you know what ICHRA is, or would you like a primer?

☑ How many full time employees do you have?

☑ Have you ever had an ICHRA estimate run for your team?

Be the place everyone wants to work with smarter benefits.

It’s time you started benefits that fit your employees’ lives and respect your bottom line.